Organizations across diverse industries are in pursuit of Customer 360, by integrating customer information across multiple channels, systems, devices and products. Having a 360-degree view of the customer enables enterprises to improve the interaction experience, drive customer loyalty and improve retention. However delivering a true Customer 360 can be very challenging. Gain perspectives from industry experts at Cloudera about how organizations can utilize an Enterprise Data Hub, powered by Apache Hadoop, to effectively stitch together a true 360-degree view of their customers in order to deliver personalized offerings, improve marketing effectiveness and drive down churn.
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